Indicus Consumer Spectrum 1.0



Publisher Description



Help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers devise advertising and communications strategies and fine tune their sales strategies. The two key dimensions are lifestyle stages of chief wage earners of households and their skill levels. The first defines their needs and the second defines their earning abilities.The Indicus Urban Consumer Groups have been created using methods similar to methods used internationally, but India focused accounting for the differences both in terms of the characteristics of the Indian consumers and the availability of large scale household level raw data sets.
For each Segment, the following parameters have been presented:
" Demographic (Total Population, Household population, Household Size, Age of all the individual, Gender Ratio)
" Socio Economic (Education, Occupation, Industry)
" Assets (House Ownership, Four Wheeler Ownership, Financial Assets, Household Assets)
" Expenditure (Basic Food, High value food, Medical, Education, Durable goods, Clothing and Footwear)
" Each segment is represented by an alpha numeric code - A1, A2, A3, A4, A5, B1, B2, etc


About Indicus Consumer Spectrum

Indicus Consumer Spectrum is a free trial software published in the Other list of programs, part of Business.

This program is available in English. It was last updated on 27 March, 2024. Indicus Consumer Spectrum is compatible with the following operating systems: Windows.

The company that develops Indicus Consumer Spectrum is Indicus Analytics Pvt Ltd. The latest version released by its developer is 1.0. This version was rated by 5 users of our site and has an average rating of 2.8.

The download we have available for Indicus Consumer Spectrum has a file size of . Just click the green Download button above to start the downloading process. The program is listed on our website since 2009-01-06 and was downloaded 286 times. We have already checked if the download link is safe, however for your own protection we recommend that you scan the downloaded software with your antivirus. Your antivirus may detect the Indicus Consumer Spectrum as malware if the download link is broken.

How to install Indicus Consumer Spectrum on your Windows device:

  • Click on the Download button on our website. This will start the download from the website of the developer.
  • Once the Indicus Consumer Spectrum is downloaded click on it to start the setup process (assuming you are on a desktop computer).
  • When the installation is finished you should be able to see and run the program.



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Users Rating:  
  2.8/5     5
Downloads: 286
Updated At: 2024-03-27
Publisher: Indicus Analytics Pvt Ltd
Operating System: Windows
License Type: Free Trial